who is your closest friend?

Dale Carnegie said that everyone’s favorite word is their own name, and I think there’s something to that hypothesis. Toronto band Young Empires uses this concept to their advantage in their interactive video “White Doves” by drawing from images in your Facebook photo albums. While it’s fun to see yourself and your friends floating around the video, it’s really the strength of the track itself that compels the viewer. Click the photo below to head to the video’s site, or click here to watch the non-interactive version.

whitedovescrop